LTL Tooling Case Study

Case Study: LTL Tooling, Manitowoc, WI - Print Advertising Re-Design

LTL Tooling produces crimping machines for the wire harness industry.

Their patented machines help eliminate work-place repetitive injuries. The client wanted to make the ad more effective by highlighting the benefits of the machine to prospective clients.

The following shows the existing ad and the redesigned ad by RP Art Works.

Before After
LTL Tooling Old B&W Ad LTL Tooling Revised Color Ad
  • Original Ad (B&W)
  • Photo of equipment have a
    distracting background.
  • Corporate ID is hidden.
  • "Benefits" text too small.

 

 
  • Re-Design Ad (color)
  • Photo of equipment backgrounds removed, allowing for greater detail.
  • Corporate ID on top and bottom of ad.
  • "Benefits" text larger, highlighted with pointing hand.

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